I'm Kanagaraj Kumar — a Social Media Manager and Field Marketing Manager who builds content from scratch and scales it fast. 15M+ organic views across 2 niche accounts in a single month. Zero ad spend. Just strategy.
moodycouple.us + elitegrind.co · organic only
Two niches. Two pages. One month. This is just the beginning.
Managing a team of 8 at K12 Techno Services, an edtech company — running field marketing operations, campaigns, and on-ground execution.
Proven in real-world marketing environments: team management, campaign planning, and driving measurable outcomes.
Started two niche content pages from absolute zero — no audience, no budget, no shortcuts. Built a repeatable system for content, hooks, captions, and timing.
Result: 15M+ organic views and 2,310+ followers across two completely different niches in the first month alone.
A relationship-humor niche page grown from zero using a data-driven content system. Top reel hit 280K interactions in a single post.
Hook-first reels. Only the hook on screen — full payoff in the caption to drive retention and taps.
Source-context captions. Movie/show names in captions help the algorithm match content to the right audience.
Precision hashtags. 2 source-specific + 3 niche tags per reel — tested and outperforming broad tags.
Data-led posting times. Slots chosen from follower-activity analytics and revised as data shifts.
A completely different niche — same playbook, same zero starting point. Proof the system works across audiences, not just one page.
Different niche, same system. Gym motivation content requires different hooks and audio — same caption formula applied to a new audience.
93.8% non-follower reach. Content is breaking out of the existing audience and finding new people consistently every week.
End-to-end page management — content planning, editing, captioning, posting, and analytics — across Instagram and other platforms.
Niche selection, content pillars, hook systems, and posting schedules engineered to grow from zero to meaningful reach organically.
Repeatable caption formulas built for algorithm performance — hooks, source context, CTAs, and engagement-driving structures.
Reading insights to find what's working, doubling down on it, and cutting what isn't — data-led decisions at every stage.
Open to SMM projects, content strategy work, and marketing collaborations.
hey@kaghz.in